The Art of Box Logo In Streetwear
From Supreme to TheFamous …
The box logo, a seemingly simple design consisting of a brand’s name or symbol enclosed within a rectangular frame, has become an iconic emblem of streetwear culture and street art.
This unassuming yet powerful visual element has a rich history and has been transformed into an art form by brands like Supreme. In this post, we’ll delve into the origins of the box logo, explore how Supreme elevated it to an art form, discuss collaborations with artists that have breathed new life into this concept, and introduce how TheFamous is carrying forward the legacy by inviting artists to create limited series of TheFamous box logos.
The Genesis of the Box Logo
The box logo, as a design element, has its roots in graphic design and branding. It is a testament to the power of simplicity, as it can communicate a brand’s identity and ethos in a minimalist and instantly recognizable way. The concept of enclosing a brand’s name or symbol or powerful punch lines within a rectangular frame is a timeless one, and it has been used by various companies for decades.
Supreme: Elevating the Box Logo to Art
Supreme, a pioneering streetwear brand founded in New York City in 1994, is credited with popularising and elevating the box logo to an art form. Supreme’s red box logo with white text has become an icon in its own right. What makes Supreme’s box logo unique is its ability to transcend mere branding and become a symbol of street culture, rebellion, and exclusivity.
Supreme’s limited-release box logo items, often referred to as “BOGOs” (short for “box logo”), have created a frenzy in the streetwear world. These items are characterized by their simplicity, featuring only the Supreme name within a red rectangular frame. However, it’s precisely this simplicity that has allowed the box logo to achieve cult status. Supreme has mastered the art of creating hype around these releases, turning them into highly sought-after collector’s items.
Collaborations with Artists
One of the key factors behind Supreme’s success in turning the box logo into an art form is its collaborations with artists. Supreme has worked with renowned artists like Damien Hirst, Takashi Murakami, and Jeff Koons to reinterpret and sublimate the box logo. These collaborations have added layers of artistic depth to the brand’s iconic emblem, transforming it into a canvas for artistic expression.
Collaborations with artists have allowed Supreme to transcend its status as a streetwear brand and enter the realm of high art. The fusion of streetwear and contemporary art has not only elevated Supreme’s brand image but also created a bridge between the worlds of fashion and art.
TheFamous: Continuing the Legacy
Building on the foundation laid by Supreme, TheFamous is a brand that continues the legacy of the box logo in streetwear and street art. TheFamous has taken a unique approach by inviting artists to create limited series of TheFamous box logos that can be recorded on blockchain. This approach allows artists to bring their creative vision to the iconic design, resulting in one-of-a-kind pieces that resonate with both streetwear enthusiasts and art collectors.
TheFamous recognises the power of collaboration and the ability of artists to infuse new life into established symbols. By providing a platform for artists to reinterpret the box logo, TheFamous is not only celebrating the heritage of streetwear but also pushing its boundaries. Each piece of TheFamous box logos limited series becomes a collectible piece of art, blurring the lines between fashion, street culture, and contemporary art.
The box logo, born from the world of branding and graphic design, has evolved into a symbol of streetwear culture and street art. Supreme’s pioneering efforts in transforming the box logo into an art form, coupled with collaborations with renowned artists, set the stage for its iconic status.
Today, brands like TheFamous aims to carry forward this legacy by inviting artists to create new limited series of box logos, ensuring that the concept continues to evolve and remain relevant in the ever-changing landscape of streetwear and street art. The box logo, once a simple design element, has definitively become a symbol of creativity, expression, and cultural significance.
