How Web3 and Wallets will Shake up the Industry in 2023 — “Are you tired of long payment delays and about the unsecure need to provide personal information as an affiliate? The future of affiliate marketing is here, and it’s decentralized. Web3 and crypto wallets are set to revolutionize the industry, offering secure and fast transactions without intermediaries, instant payment, and low…

Our thought on the benefits of web3 for the streetwear drop model and why it is the future of this industry. First let’s define the streetwear drop model Streetwear is a cultural movement that has taken the fashion industry by storm in recent years. At the heart of this movement is…

Direct-to-consumer relationship We know that top streetwear companies build their brand awareness via direct interaction with the community of buyers. They are building a tight-knot relationship with a tribe that expect an authentic and personal connection with the brands they purchase. Large majority of the streetwear movement community come from…

Today, royalties are not enforceable on-chain but it is possible to create off-chain solutions and simple processes to reinforce the payment of creator royalties when due and we believe that our innovative NFT passport can contribute to the solutions. We previously explained our opinion about the fact that to be…

NFT are the immutable digital certificates that are associated to assets, digital or physical, enabling the authentication of the origin and ownership of the asset. If you consider, for limited editions of physical apparels, accessories, sneakers or collectibles, the possibility of twinning these items with a unique digital property linked…

Last update November 23 2022 Abstract TheFamous Web3 Labs was recently created, by 2 doxed founders and a team, immersed in streetwear culture, with also a long experience from web1 to web3 in tech platforms development. The goal of this new lab is to use a factory to develop projects, around…

An ultimate guide to TheFamous venture. Last update Nov 10 2022 What is TheFamous? TheFamous is the first web3 platform and brand dedicated to the web native ‘Generation Z’ connected to streetwear culture (a movement that drew its inspiration from counter-culture of the 80s and 90s including pop, street and digital…

We read each week articles about ‘when and how’ the NFT market can recover, what will happen after the merge .. and we decided to jump on this debate with our experience on building platforms from Web1 to Web3 and our (2cents) view on the NFT market. We believe that…

Updated October 2022 We explained in our previous article “The Famous marketplace”, why we believe that the actual web3 NFT marketplace model is not sustainable and why the new generation of marketplaces needs to focus on both the onboarding of non-crypto native with frictionless solutions (helping web2 community to transit…